Careers at Christy




JOB TITLE: Head of E-Commerce and Digital Marketing

LOCATION: Park Square, Cheadle

REPORTING TO: Sales Director



Welspun UK Ltd has an exciting opportunity for an ambitious individual to join the E-Commerce team, as a Head of E-Commerce and Digital Marketing. The main purpose of the role is to manage the E-Commerce P&L in a B2C retail environment whilst delivering a strong ROI. You will be responsible for managing and leading the development and implementation of all new and existing projects in a fast paced E-Commerce environment.


· Manage all day to day activities for EU/UK including liaising with local teams for specific merchandising and marketing requirements to promote AOV and up sells

· Manage the localisation of sites to include content, graphics and marketing campaigns

· Produce effective social media and customer communication across the sites

· Work closely with the team and 3rd parties to drive traffic. Areas include SEO, PPC, Affiliates, Email campaigns

· Develop business forecasts and be accountable for all KPI`S

· Develop seasonal product and trend packs as a guide for the wider team on drop dates/launch dates /imagery and phasing

· Define new prices, create promotional codes and develop new marketing campaigns

· Manage the carriers for each territory to ensure despatches are efficient and cost effective

· Implement and maintain best practice e-commerce processes

· Deliver increased traffic and turnover by recruiting customers using the full e-commerce channel mix

· Research market trends, new technologies and new opportunities including SEO competitor market research

· Take responsibility for the management and ongoing coaching of the team members. Ensure effective implementation of tasks delegated to other team members

· Performance reports

· Work with the Sales Director to develop an International strategy to grow and develop this area of the business

· Support UK side of business on elements of ecommerce and digital markings such as SEO, PPC

· Manage the planning, delivery and reporting of all key promotional activity

· Actively provide the Warehouse team with order and unit forecasts to ensure the correct allocation of resource during promotional periods

· Work with the Merchandising team to drive stock efficiency across all channels by monitoring the ecommerce stock holding and availability


· Passion for SEO, PPC and digital marketing

· Experienced in administration of content using Magento

· Numerate with good ability to spot trends and extract learning's from data

· Advanced knowledge of Web Analytics tools and the ability to analyse and action improvements

· Strong agency management skills

· Advanced user of Google Webmaster Tools, Google Analytics and Adwords

· Commercially minded with an analytical mind-set

· Demonstrable background in SEO, PPC and digital marketing (minimum 5 years)

· Preferably educated to degree level

HOURS OF WORK: 08:45am – 5:00pm Monday to Thursday & 8:45am – 3:00pm Friday



From the high street to destination shopping centres and out of town locations, our retail stores reflect our passion for style and design. With great opportunities for progression and the support of ongoing training, you can build a long term career at Christy. So why not take a look? You could go far…


If you would like to find out any more information about vacanies at Christy, please email with your current CV.